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Five Quick Steps: How to Write A Brief Capabilities Statement

Posted by Owner  •  Filed under marketing, capabilities

Every business needs a statement of their capabilities whether it's on a website or a printed piece. You may be tempted to write a long document about what your company has done, will do and intends to do. That has certainly been the trend. But, the emphasis should be placed on communicating your company's abilities and competence as succinctly as possible. Overall, it's best to keep your capabilities statement brief so you don't overwhelm your customers or clients. Here are a few quick tips:

1. Ask yourself, what do my customers or clients really want to know about the company? What needs do my customers or clients have and how can I satisfy that need?

2. Use descriptive phrases like: "Our customers hire us to", "What's unique about our approach is" to differentiate your business from your competitors.

3. Include short, concrete examples of your services along with present and past projects you have completed.

4. Edit your sentences by putting them into simpler phrases. Use action verbs and persuasive words.

5. Finally, do a common sense, reality check. Read it aloud to yourself and share it with a trusted friend or colleague who will give you an objective opinion about your statement.

Comments (2)  •  January 27, 2012  

Responses

Bill_05 Says:
February 10th, 2012 at 2:17 pm

Thank you for your useful information on these topics

Stacy Says:
February 10th, 2012 at 4:02 pm

Great that I can be of help.

lbgekm Says:
January 29th, 2012 at 1:47 pm

Great ideas on how to start my capabilities statement. I am now starting to see the value and how important having your clients know the different services I have to offer.

How Do You Define Success?

Posted by Owner  •  Filed under marketing, capabilities

Morgan Freeman is a legendary American actor, film director, and narrator. Freeman's reputation as a highly-talented movie actor began in playing prominent supporting roles in Driving Miss Daisy, Glory, and Shawshank Redemption. After a supporting actor nomination and leading actor nominations, he won the Academy Award for Best Supporting Actor for his performance in Million Dollar Baby in 2005. He also has won a Golden Globe Award and a Screen Actors Guild Award. Freeman has been a key player in many box office hits. In my opinion, if Morgan Freeman is in a movie, it's sure to be a hit.

There have been many times as the owner of my business for 12 years when I have applied what I like to call "The Morgan Freeman Principle for Success." I have played many supporting roles when working on teams or with business partners and employees. Some roles are highly-visible and others are inconspicuous. Whether it's playing the assistant project manager, writer, editor, proofreader, or consultant representing someone else's company, I strive to provide an Oscar worthy performance.

Morgan Freeman has been quoted as saying, "Give me something interesting to play and I'm happy." Like Freeman, I love what I do. So I find contentment in lending my skills to projects that are interesting to me no matter what the role is.

Freeman also expressed these feelings about his work: "I feel fine, I don't care who the director is. All you have to do is know what your doing - all of us - everybody in the business - that's all you ask anyone - you know your job, I know mine, let's go do it." This is simply stated which such profound inferences for individuals as well as teams. When we put our likes and dislikes aside, we can concentrate on knowing our jobs, executing with precision, and achieving stellar outcomes.

Being comfortable in the role you select or have been asked to play is key to surviving in business. You must know your strengths and bring those to the role. You never know when the next project that you are involved in may be a box office hit and lead to even bigger roles, rewards or recognition.

The next time you are offered a project, ask yourself: Can I succeed in a supporting role or do I always need to be the one in lead to be successful?

Stacy Springer
Founder and President
"Best Supporting Actor"
Springer Consulting

Comments (0)  • January 22, 2012  

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